[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-page-cookie-banners-are-killing-your-conversion-rate":3},{"id":4,"title":5,"body":6,"date":174,"description":175,"draft":176,"extension":177,"image":178,"meta":179,"navigation":180,"path":181,"seo":182,"stem":183,"__hash__":184},"blog\u002Fblog\u002Fcookie-banners-are-killing-your-conversion-rate.md","What the banner costs",{"type":7,"value":8,"toc":165},"minimark",[9,13,16,24,29,32,39,42,46,58,61,65,78,81,85,88,91,103,106,110,118],[10,11,12],"p",{},"Accepting a cookie usually takes one click. Refusing often takes a second screen, a list of switches for things like \"legitimate interest\", a scroll to the bottom to find the ones already turned on, and then a Confirm button.",[10,14,15],{},"Most people don't bother. They accept to make it disappear, or they hit the X, or just leave it visible while they browse.",[10,17,18,19,23],{},"In one US study, ",[20,21,22],"strong",{},"61%"," of people believed that closing a banner rejects cookies. On many sites it does the opposite. So a good share of your visitors have no idea if they agreed or not, and neither do you.",[25,26,28],"h2",{"id":27},"what-cookies-do-to-your-analytics","What cookies do to your analytics",[10,30,31],{},"Analytics that needs consent should only record the visitors who explicitly said yes. Everyone else is invisible to it: the ones who dismissed the banner, the ones who ignored it, the ones who genuinely refused.",[10,33,34,35,38],{},"After the GDPR deadline, a study of 1,084 companies using Adobe Analytics counted ",[20,36,37],{},"12%"," fewer European pageviews. The visitors still came, but they just weren't recorded.",[10,40,41],{},"Move the reject button off the first screen, and ask later - consent climbs by more than a fifth of all visitors. Same site, same visitors, one layout change.",[25,43,45],{"id":44},"do-banners-even-work","Do banners even work?",[10,47,48,49,52,53,57],{},"A team at ETH Zurich scanned 29,398 websites and found ",[20,50,51],{},"94.7%"," had at least one potential privacy violation. Two thirds assumed consent before anyone had given it. One in five set cookies ",[54,55,56],"em",{},"after"," the visitor had actively refused.",[10,59,60],{},"So the banner may be confusing your visitors and thinning your data while still setting the cookies it promised not to. What is it actually buying you?",[25,62,64],{"id":63},"cabin-doesnt-use-cookies","Cabin doesn't use cookies",[10,66,67,68,71,72,77],{},"Cabin sets no cookies, builds no fingerprint and creates no identifier of any kind. There's nothing to ask permission ",[54,69,70],{},"for",", so it needs no consent under GDPR, CCPA, ePrivacy or PECR. Every visitor gets counted, whatever they click or don't click. There's a ",[73,74,76],"a",{"href":75},"\u002Fblog\u002Fgdpr-compliant-analytics-without-consent-banners","longer explanation of how that works",".",[10,79,80],{},"Remember, if you run other ad pixels or embed video that set their own cookies, you may still want a short notice for those. But your analytics stops depending on it.",[25,82,84],{"id":83},"ad-blockers-take-another-bite","Ad blockers take another bite",[10,86,87],{},"Consent isn't the only thing between you and your own numbers. Ad blockers block analytics scripts by domain, so some visitors go uncounted even with no banner in sight.",[10,89,90],{},"These block lists rightly draw a very hard line on anything even resembling tracking. Cabin is on most block lists, and that's fine by us. Everyone has the right to block any browser request they like.",[10,92,93,94,97,98,102],{},"Cabin has a feature (on ",[20,95,96],{},"Plus"," and above) where you can easily serve the script and visitor ingestion from your own domain, using a single CNAME record, so it reads as ",[99,100,101],"code",{},"analytics.yoursite.com"," rather than a domain on a blocklist. The request goes through and those visits get counted.",[10,104,105],{},"Nothing changes for the visitor. Cabin still sets no cookies and still cannot identify anyone, whichever domain the script came from. You just get to see a little more of the traffic you already had.",[25,107,109],{"id":108},"compare-cabin-with-your-current-analytics","Compare Cabin with your current analytics",[10,111,112,113,117],{},"Cabin's free plan covers 10,000 pageviews a month across 10 sites. ",[73,114,116],{"href":115},"\u002Fauth\u002Fsignup","Try it"," and run it alongside your current analytics for a fortnight. The two numbers probably won't match exactly. The difference is the visitors you weren't seeing.",[119,120,121],"footnotes",{},[122,123,124,135,147,156],"ul",{},[125,126,127,128,134],"li",{},"The 61% figure: Farronato, Fradkin & Lin, ",[73,129,133],{"href":130,"rel":131},"https:\u002F\u002Fwww.nber.org\u002Fpapers\u002Fw34025",[132],"nofollow","\"Designing Consent\", NBER 34025",". A field experiment with 563 US participants, so treat it as US rather than European behaviour. The same study found 22% of people close the banner without choosing anything, on top of the 14% who actively reject.",[125,136,137,138,146],{},"The 12% figure: Goldberg, Johnson & Shriver, \"Regulating Privacy Online\", ",[73,139,142,145],{"href":140,"rel":141},"https:\u002F\u002Fwww.aeaweb.org\u002Farticles?id=10.1257\u002Fpol.20210309",[132],[54,143,144],{},"American Economic Journal: Economic Policy"," 16(1), 2024",". 1,084 firms, Adobe Analytics data, European pageviews \"recorded by the platform\".",[125,148,149,150,155],{},"The 20-point swing: Nouwens et al., ",[73,151,154],{"href":152,"rel":153},"https:\u002F\u002Farxiv.org\u002Fabs\u002F2001.02479",[132],"\"Dark Patterns after the GDPR\", CHI 2020",". 680 popular UK websites, plus an experiment with 40 people. The same paper found only 11.8% of sites met the minimum requirements it drew from European law.",[125,157,158,159,164],{},"The 94.7% figure: Bollinger, Kubicek, Cotrini & Basin (ETH Zurich), ",[73,160,163],{"href":161,"rel":162},"https:\u002F\u002Fwww.usenix.org\u002Fsystem\u002Ffiles\u002Fsec22-bollinger.pdf",[132],"USENIX Security 2022",". 29,398 sites; 69.7% assumed consent before it was given, 21.3% set cookies despite explicit refusal.",{"title":166,"searchDepth":167,"depth":167,"links":168},"",2,[169,170,171,172,173],{"id":27,"depth":167,"text":28},{"id":44,"depth":167,"text":45},{"id":63,"depth":167,"text":64},{"id":83,"depth":167,"text":84},{"id":108,"depth":167,"text":109},"2026-02-14","Cookie banners are increasingly hard to refuse, so visitors dismiss them and your website analytics never counts them. Cabin doesn't need one.",false,"md","\u002Fimg\u002Fblog\u002Ffence.jpg",{},true,"\u002Fblog\u002Fcookie-banners-are-killing-your-conversion-rate",{"title":5,"description":175},"blog\u002Fcookie-banners-are-killing-your-conversion-rate","Oi4BESl7JvIzoN5Gjnblg7KK_d5A78PGxcVoWRC8hos"]